It is very easy. Just register with your email and password.
After registration, add your business details and you are ready to publish your products and services for the world to see.
You are NOT required to pay a cent when starting to use the service.
At the point of registration, a specific amount is alloted to every new account which can be used to broadcast your products or services for few weeks.
You may decide to buy more after the initial units have been exhausted.
Enter the daily buget limit amount when creating the campaign or edit an existing to add/change the daily buget limit amount
It depends on the number of recipients that fall into the category of Gender, Age group and Location that you have set for the broadcast.